Our Story
Kultura Lab was founded by Noelle San Jose, a first-generation Filipina-American, DEI strategist, and award-winning experiential marketer. Noelle’s journey from agency strategist to equity leader is rooted in community, culture, and the belief that authenticity is a leadership superpower.

Mission
To build human-centered, culturally grounded strategies that create lasting impact in the workplace and beyond.

Vision
A world where equity is embodied, belonging is expected, and culture is co-created with intention.

Our Approach
We blend strategy and soul. Our frameworks draw on lived experience, decolonized practices, and systems thinking. We meet people where they are — and move them forward with care, clarity, and courage.

Our Impact
Kultura Lab’s approach has shaped transformative outcomes across industries — from creative agencies to global tech firms. We’ve designed immersive cultural celebrations that connect employees across geographies and experiences. Our supplier diversity partnerships embed equitable practices into the DNA of event planning, amplifying diverse creators and vendors at every stage.